[Featured above: Chico’s Animal Tamra Tank Maxi Dress, $129.]
Among the common savvy shopper, Chico’s is synonymous with mom clothes. And I have yet to meet any fashionista who is interested in looking like a mom – even when she is a mom.
I’m not a mom, nor will I ever be, but I am in my 40s. And I fight like hell to avoid looking like a 40-year-old mom. So it should come as a surprise that I see nothing wrong with shopping at Chico’s. Why? Because the brand is really upping its style game.
I am particularly falling in love with Chico’s dresses and jackets. In fact, I would dare to say that some of the print dresses come off very Roberto Cavalli-esque. Yes, that’s a BOLD statement, but I stand behind it.
You should also check out Chico’s Black Label Collection. It’s very luxe and fashion forward, in a very accessible kind of way.
As you get older and long to command respect and showcase your elegance, I highly suggest you give Chico’s a try. You won’t look like a mom, but you will look sophisticated. Shop my Chico’s favorite styles below. If you find something you love, click the image for shopping information. Enjoy!