When I received a complimentary GLOSSYBOX back in July, not only was I mesmerized by the full-size beauty products inside the box, but I also became enamored with the sweet pink box itself. In fact, I saved it. And apparently, GLOSSYBOX subscribers feel the same. So nail polish maker OPI teamed up with GLOSSYBOX to create a custom pale pink polish, which perfectly matches the prestige subscription box’s classic Pantone shade.
“In being part of the GLOSSYBOX experience, OPI is able to reach a new audience of beauty lovers looking to receive the latest in both color and technology,” says Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “With GLOSSYBOX, OPI has the opportunity to market products in a new way that allows users to see, touch and most importantly test lacquer and color firsthand.”
Launching in all November boxes exclusively for GLOSSYBOX subscribers along with four deluxe and full-size beauty products, the limited-edition shade is called Pink Outside the GLOSSYBOX. “OPI really ‘nailed’ the color of our box,” states Elian Pres-Gurwits, President and Managing Director of GLOSSYBOX. All GLOSSYBOX subscribers will receive OPI Pink Outside the GLOSSYBOX in their November boxes, while the rest of us can purchase the box for $21 at www.glossybox.com beginning November 1st.
