Specialty retail department store Neiman Marcus launches its “The Art of Fashion” campaign in September with the release of its publication the book. Photographed by Erik Madigan Heck, who is the youngest photographer ever chosen to shoot “The Art of Fashion” for Neiman Marcus, the campaign features cutting-edge fashion and provocative photography showcasing designs from Gucci, Valentino, Tom Ford, Oscar de la Renta, Lanvin and other top-notch fashion designers.
“We wanted to pair up this season’s exquisite fashions with a true creative visionary,” says Eddie Nunns, Vice President, Neiman Marcus Brand Creative. “Eric Madigan Heck’s work blurs the lines between photography and art, and through his illustrative approach he created stunning images that differentiate this campaign from any other.”
See for yourself. The photos, imagery, colors and fashion are divine, invoking a yearn for fall within the hearts of all fashionistas. Two of the original prints will be auctioned off at the Two x Two for AIDS fundraiser on October 20, 2012 and a trio of short films will be available at NMDaily.com.
In Las Vegas, you can shop Neiman Marcus inside Fashion Show Mall, 3200 Las Vegas Blvd. South. Shop online at www.neimanmarcus.com.