It’s red. It’s glamorous. It’s enchanting. It’s MAKE UP FOR EVER’s Moulin Rouge line and it’s a must-have in your cosmetic case.
Truly inspired by the Moulin Rouge show in Paris, MAKE UP FOR EVER’s Moulin Rouge collection consists of eyelashes ($15), lipstick ($19), gloss ($19) and Swarovski crystal strass ($20). And at this price point, any woman can have access to Parisian glamour anytime, and any day. Use the crystals to line your eyes and create a haute beauty style that will really make you stand out. “The French girls love wearing that look,” says Victoria, Moulin Rouge dancer and the face of MAKE UP FOR EVER’s Moulin Rouge line.
Created in 1984 by Paris native Dany Sanz, an artist and a sculptor, MAKE UP FOR EVER is the official makeup used by the Moulin Rouge dancers. Other professional makeup artists also swear by MAKE UP FOR EVER’s exceptionally formulated products designed for use on or off stage.
The brand has opened the first-ever boutique and studio within the walls of three select Sephora stores. Featuring over 1,200 MAKE UP FOR EVER products, these boutiques and studios can be found in SoHo New York (555 Broadway), Costa Mesa, California (3333 Bristol Street, second floor) and my hometown of Las Vegas, Nevada (The Grand Canal Shoppes at The Venetian).
The new MAKE UP FOR EVER boutique and studio is exactly that – a boutique for customers to shop and a studio for customers and professionals to experiment and play. The overall collection of cosmetics and eyelashes is so versatile and out-of-this-world that a business woman can learn from artists how to create a flawless daytime look that can be enhanced to transition into a glamorous nighttime look, while professional artists and stage performers can also discover new ways to paint an artistic look specially designed for the stage.
MAKE UP FOR EVER make up artists are always on-hand to assist with tips and advice and also to teach application lessons. Lessons include eye makeup basics, how to create an iconic eye and bridal makeup sessions. The stores are also equipped with iPads that provide how-to videos and link to social networking sites so that customers can post updates while on-the-go. Customers may also use the MAKE UP FOR EVER touch screen to create customized makeup designs and face charts that can be emailed to them later. In addition, there is an eye shadow station where shoppers can sit and play with products before or after their purchase.
The Moulin Rouge line is a special addition to MAKE UP FOR EVER, developed by Sanz and Moulin Rouge Ballet Mistress Janet Pharaoh to express their love for the stage, cabaret spirit and feminine beauty. Seeing her face all over the associated advertising, Victoria says, “It’s a bit of a shock. It’s different than dancing.” The promotional shots are mesmerizing, captivating and inspiring, with a general sense that the pictured glamour is attainable. “Dany wanted to create it so that every woman can recognize herself in the photos,” says Marie Laure Dubuisson, Communications Director of MAKE UP FOR EVER in Paris.
A special grand opening event was held at the MAKE UP FOR EVER Boutique and Studio inside the Sephora at The Grand Canal Shoppes at The Venetian in Las Vegas. The event featured dance performances by Victoria and two other Moulin Rouge dancers. To learn more about MAKE UP FOR EVER, visit their website at www.makeupforever.com. Follow MAKE UP FOR EVER on Twitter and ‘like’ them on Facebook. Purchase MAKE UP FOR EVER at www.sephora.com.