[Image by Julia DiNardo; backstage at the Betsey Johnson Spring 2013 show.]
Of course you have your eyeliner, eyeshadow, and mascara, application routine down pat but what about adding an eye primer into the mix? Like any kind of primer, eyelid-specific primer is used as a base layer for your eyeshadow to make sure it stays put and looks fresh all day long. Similar to concealer most brands offer a selection of hues that you can select for the eyelid primer based on a match for your skin type, while others have an all-encompassing shade that works well on a variety of skin types and shades. The real difficulty comes down to finding one that works for you, at a price point you’re willing to do.