A new startup app has launched in Las Vegas and promises to bring life to online shopping! By going beyond still photography and offering a video sales pitch instead, AdYoYo gives consumers who shop online a more realistic preview of their planned purchases while also giving sellers a better chance at closing the deal.
AdYoYo believes that the online marketplace has been presented in the same format for too long. The lack of detail of products that are being sold online serves neither the seller or the shopper.
“When you’re looking at a photo of a shirt that you’re thinking about purchasing, it’s often touched up, filtered, and enhanced in some way and, most often, it’s also being displayed on a model who has the kind of body that makes even a potato sack look great,” explains Sravani Atluri, Senior Director of Marketing for AdYoYo. “Video eliminates all of that deception. Video allows sellers to truly and honestly highlight the products they are selling in ways that photos cannot.”
Unique from other online marketplace platforms, AdYoYo’s video-only format is designed to create a safe and trustworthy platform for buyers and sellers locally. In other words, what you see is what you get.
“The idea behind our video-based buy and sell app is to encourage people to record the product in-use, to showcase all of its angles, and to give background information about it as they record it,” says Atluri. “As an online shopper, it’s very important for me to see more than just a picture. I want to know that it’s real, and that it’s going to work, or fit, and be exactly what I think it’s going to be.” This also helps to eliminate fraud, an issue that consumers often encounter when shopping online or through private, individual dealers.
Additionally, AdYoYo has efforts in place to create a safe shopping experience. The company monitors chats to ensure that sellers and shoppers are not harassed. It is also in talks with a local Las Vegas business to set up a safe trading zone, whereby sellers and shoppers can meet at a trusted business and feel safe conducting their transaction in person.
“In five years, I think AdYoYo will come to the forefront as a leader among all online marketplaces as a safe, trusted and fun community that it is for buyers and sellers to find the best deals on items near them,” Atluri adds. “We see the app becoming a fun environment for fashionistas to sell their closet and to buy cool finds without breaking the bank.”
After watching my friend and fellow blogger Cindy Pino of My Beauty Confessions put together a video sales pitch for a pair of shoes that she is selling on the app, it just looks plain fun to sell on AdYoYo. And that’s what we need in online shopping, too—more fun, less mundane. I mean, facts are important. I need to know dimensions and such. But I also like personality and creativity, too. AdYoYo lets sellers be creative and add appeal to their product videos.
But AdYoYo isn’t limited to just fashion. In fact, cars and furniture seem to be among its top-selling categories. It truly is a diverse online marketplace. While currently only available in Las Vegas, California, and India, AdYoYo will expand quickly to New York, Florida, and other major markets in the next few months.
Hurricane Help Is Just a Download Away
Right now, AdYoYo is offering you the opportunity to sell your stuff and help a hurricane victim. The company will send $1 to help victims of hurricanes Irma and Harvey for every copy of its app downloaded through October 1. AdYoYo hopes to raise $100,000 this way.
To offer further relief, AdYoYo is also collecting clothes, shoes, blankets, pillows, diapers, toiletries, inflatable mattresses, box fans, work gloves, and cleaning supplies to send to hurricane victims. Drop these supplies at 8335 W. Flamingo Road, Suite 201, and AdYoYo’s team will get them where they need to go.