Forever 21 has done my home of Las Vegas and me some huge favors.
For Las Vegas, Forever 21 has brought fashion and 650 jobs by opening its largest retail store in the U.S. smack dab in the middle of Sin City. For myself, Forever 21 has validated my mission and proven that fashion DOES exist in Las Vegas and that this town is truly a premier shopping destination.
Featuring 126,000 square feet, 36 cash registers and 132 fitting rooms, this bi-level Forever 21 fashion store is huge, trendy and very reasonably priced. The retail concept and layout is department store-oriented, and each room is designed with a particular theme. Merchandise showcased in each room complements the designated theme, and Esther Chang, daughter of Forever 21 founder and CEO Don Chang, successfully took on the role of visual designer of the new Las Vegas store.
Forever 21 brands include 21Men, HTG81 for kids, Love and Beauty cosmetics and Faith 21 extended sizes. My favorite Forever 21 collection and room is Twelve by Twelve, which is very couture-inspired and oh-so-Gossip-Girl. I can see myself spending all of my time in there.
Also included at Forever 21 is maternity, tons of accessories, shoes and lingerie. The new Forever 21 store has really thrown down the gauntlet. With everything a fashionista needs to look cute from head to toe, why would anyone shop anywhere else? Forever 21 at Fashion Show is a safe-bet one-stop-shop.
The grand opening took place last Saturday, June 24 and the first 700 shoppers received free Forever 21 gift cards. Fans began lining up at midnight prior to the opening. Forever 21 executives and Las Vegas politicians were on hand to welcome the new store and cut the ribbon for an opening ceremony.
Visit the new Forever 21 at Fashion Show at 3200 S. Las Vegas Boulevard. A street entrance is available just off Fashion Show Drive at Restaurant Valley, with free valet parking.